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Max is going to make you pay for people you share your password with
Karlston posted a topic in Entertainment Exchange
The new extra member add-on will cost an extra $7.99 per month. Image: The Verge Max has become the latest streaming service to clamp down on password sharing. Warner Bros. Discovery announced on Tuesday that Max will charge an extra $7.99 per month to add someone to your account outside your household. The new “Extra Member Add-On” allows subscribers across all tiers to invite a friend or family member to create a separate account with their own login credentials. These members can stream from one device at a time and “enjoy all other benefits included in the primary account owner’s base plans,” according to Warner Bros. Discovery. Subscribers can only add one extra member per account. Max is also rolling out a profile transfer feature, which is supposed to make it easier for extra members to carry their watch history, recommendations, and settings over to a new account. Right now, Max’s extra member add-on is only available to people who subscribe directly to the service — not bundle subscribers. Max has been hinting at adding paid sharing to the service since last year, with Warner Bros. Discovery’s streaming head JB Perette saying in December that users will be able to add extra members in the first quarter of 2025. Netflix recently upped the price of its ad-free extra member offering to $8.99 in January, while an extra membership with ads costs $6.99 per month. Disney Plus launched a similar add-on for people you don’t live with, which also starts at $6.99 per month with ads. Source Hope you enjoyed this news post. Thank you for appreciating my time and effort posting news every day for many years. News posts... 2023: 5,800+ | 2024: 5,700+ | 2025 (till end of March): 1,357 RIP Matrix | Farewell my friend -
MPA is Concerned About Plans to ‘Outlaw’ Password Sharing Restrictions
Karlston posted a news in File Sharing News
Brazil is considering legislation that would prohibit streaming services from charging additional fees or blocking access for users outside the registered 'household'. Representing major Hollywood studios and streaming giants like Netflix, the MPA is pushing back against these plans. Such restrictions would negatively impact revenue and undermine copyright enforcement efforts, the industry group warns Over the past few years, Brazil has worked hard to combat the online piracy problem from various angles. The “Operation 404” campaigns, in particular, have led to numerous takedowns and arrests, with the most recent wave completed last month. The seventh installment of the Government-backed anti-piracy sweep, details of which were released in September, took down 675 pirate sites, 14 apps, and led to nine arrests. Meanwhile, Brazilian Internet providers now block more than 6,700 domain names. These positive piracy developments haven’t gone unnoticed. The Motion Picture Association (MPA) acknowledged Brazil’s efforts in a recommendation to the US Trade Representative, where it discusses foreign trade barriers. “Operation 404 is a model for effective and efficient criminal enforcement measures against piracy sites and services and should be replicated by other markets within the Western Hemisphere,” MPA writes. Piracy Challenges Remain Despite these successful enforcement efforts, the MPA still sees room for progress, to further clamp down on copyright infringement. “Brazil’s legitimate online audiovisual services continue to suffer from the pervasive availability of illicit, advertising-supported services, despite the increasing availability of legitimate options,” MPA notes. MPA says that the online piracy rate and the use of illegal streaming devices continues to rise in Brazil. This, despite a report earlier this year, suggesting that web-based piracy is declining in the Latin American country. Among other things, MPA suggests that Brazil should enact a bill that formalizes site blocking, which is currently on the table. The movie industry group also encourages the government to approve a bill that criminalizes camcording in theaters, even when there’s no profit motive. Account Sharing Threats In addition to bills that the MPA would like to see approved, a proposal to outlaw password sharing restrictions is seen as a threat. Netflix began its crackdown on password sharing in Brazil last year. This led to widespread critique, including complaints that the restrictions, such as tieing a Netflix account to a home address, went too far. According to the government’s consumer protection agency Procon, it makes no sense to link a streaming service account to a home address, when people can use these on mobile phones as well. This critique was widely shared by other lawmakers, resulting in several bills that aim to ban these restrictions. In the ‘trade barriers’ overview, the MPA describes the proposals as problematic. In addition to hurting revenues and limiting entrepreneurial freedom, they could weaken copyright enforcement. “Brazil’s legislature is currently discussing bills […] that intend to limit or prohibit measures taken by online subscription service providers to prevent account sharing among their users,” the group writes. “MPA opposes these restrictions because they would not only impact providers’ revenues and general freedom of contract but would also weaken copyright enforcement.” Banning Account Sharing Restrictions It’s no surprise that this pushback comes from the MPA, as the group’s members include the major Hollywood studios plus Netflix and Amazon. All have major streaming service interests and see password sharing restrictions as an effective measure to increase revenues. Looking at the text of the most recent Bill No. 1153, we see that it aims to effectively ban any measure that restricts account sharing. When users pay for a certain number of simultaneous streams, they should be able to use these regardless of their location. “This Law prohibits on-demand content providers from charging any additional amount or blocking access to shared accounts in a location other than the users’ domicile,” the bill reads. The proposal makes it clear that family members who live on opposite sides of the country, should be able to use a single streaming subscription if they please. Charging extra fees for this type of use is seen as abusive, and therefore not allowed. “Charging additional amounts for access at an address other than the residence address is an abusive practice that limits the use of services by users, especially in cases of families with members who live in different cities or states; long-distance marriages; people who travel frequently,” the proposal notes. It’s Streaming, Not Cable TV The bill’s justification cites Rainer Grigolo, the director of Procon RS, who notes that streaming subscriptions shouldn’t be limited to a home address in any way. If people signed up for multiple simultaneous streams, their location shouldn’t matter. “If a streaming service contract allows two simultaneous screens, for example, it is not up to the provider to define the degree of kinship, relatedness, and what the residential address is. After all, the contract is not linked to an address like it works with cable TV,” Grigolo explained. The bill, and other similar proposals, are yet to be adopted, and the MPA would like to keep it that way. MPA’s opposition, voiced in the trade barriers report, is limited to just a few sentences. However, these clearly show that the movie industry group is worried about these developments, which could potentially spread to other countries. — A copy of the MPA’s comments regarding the 2021 National Trade Estimate Report on Foreign Trade Barriers is available here (pdf). A copy of Bill No. 1153 can be found here (pdf). Source Hope you enjoyed this news post. Thank you for appreciating my time and effort posting news every day for many years. 2023: Over 5,800 news posts | 2024 (till end of September): 4,292 news posts RIP Matrix | Farewell my friend-
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Disney+ begins cracking down on password sharing in the US with a paid sharing plan
Karlston posted a topic in Entertainment Exchange
Back in April, Disney announced it would start cracking down on password sharing for its Disney+ streaming service. It began in a limited capacity in some countries in June. Today, the company said the full-blown password sharing crackdown started this week. Disney revealed the new plan is now live in the US, along with Canada, Costa Rica, Guatemala, Europe, and the Asia-Pacific region according to a new blog post. The company said that a Disney+ subscription can now only be used in one household, with the individuals who live in that house. However, the people in charge of a Disney+ subscription now have the option to add an additional person who can access it even if they are not in the household with the new Extra Member add-on. The blog states: Of course, there's a catch. The Extra Member add-on is not available for accounts who have signed into Disney+ with one of the company's bundle plans with Hulu and ESPN+ or Max. It is also not available if you a billed from a third-party service; it has to be done directly with Disney. Also, anyone outside the household can go ahead and sign up with their own Disney+ subscription. What about if you decide to go on a trip for an extended period and sign into Disney+ on another TV, like in a hotel room? This is allowed under this new password sharing plan. The blog post states: The new password sharing crackdown started a few weeks before Disney+, along with Hulu and ESPN+, will raise their rates on most of their separate and bundle plans on October 17. Source RIP Matrix | Farewell my friend Hope you enjoyed this news post. Thank you for appreciating my time and effort posting news every single day for many years. 2023: Over 5,800 news posts | 2024 (till end of August): 3,792 news posts -
Netflix expands its password sharing crackdown to over 100 countries including India
Karlston posted a topic in Entertainment Exchange
Starting today, Netflix will move ahead with its plan to crackdown on password sharing in all the countries that were not the part of the first phase that went live earlier this year. The streaming giant announced on Thursday that it will begin restricting account sharing for users who don't live in the same household from 20th July in countries like India, Indonesia, Croatia, and Kenya. The company confirmed the move in a letter to the shareholders during its Quarterly earnings call. Netflix further noted that the countries getting the ax now will not have an option to pay extra to add people to the same account, an option that was available to the users in other countries. The company defended its position by noting that its market penetration is low in these countries and most of them have received price cuts in the past. Beginning today, we’ll start to address account sharing between households in almost all of our remaining countries. In these markets, we’re not offering an extra member option given that we’ve recently cut prices in a good number of these countries (for example, Indonesia, Croatia, Kenya, and India) and penetration is still relatively low in many of them so we have plenty of runway without creating additional complexity. Households borrowing Netflix will be able to transfer existing profiles to new and existing accounts. Netflix first kicked off its password sharing crackdown earlier this year which went live for countries like the US, Canada and parts of Europe. With today's announcement, Netflix will expand the restrictions to over 100 countries. Along with the restrictions, Netflix also axed its basic ad-free tier in many countries. The company, however, will continue to offer ad-supported tier, membership count for which has doubled since Q1 2023. While we continue to grow our reach—ads plan membership has nearly doubled since Q1— it’s still off a small membership base, so current ad revenue isn’t material for Netflix. Building an ads business from scratch isn’t easy and we have lots of hard work ahead, but we’re confident that over time we can develop advertising into a multi-billion dollar incremental revenue stream. While, it is hard to comment on the long term consequences of this move, Netflix seems to be doing quite well in the short term. Immediately after the ban went live, Netflix started gaining new subscribers. This was further confirmed in the earnings report as the company added added 5.9 million users in the second quarter of 2023, compared to losing one million subscribers in the same quarter last year. Source -
The streamer’s password-sharing crackdown could have huge implications for the rest of the industry. Illustration by Nick Barclay / The Verge Netflix is betting that a password-sharing crackdown will reverse its dwindling revenue and wavering subscriber count. The company has historically never enforced its policy of one account per household. Now, by making members pay to share their subscriptions with people who live in other homes, Netflix will cash in on all those users they’ve been missing out on for all these years, right? Well, it might not be that simple. Netflix — where co-founder and now-former CEO Reed Hastings once said “password sharing is something you have to learn to live with” — told investors last year that password sharing contributed to the streamer’s first loss in subscribers in over a decade. After months of testing throughout Latin and Central America, Netflix finally brought paid sharing to Canada, New Zealand, Portugal, Spain, and now, the US. Under its new rules, Netflix wants users to pay an extra $7.99 per month to let just one person outside their household access their subscription. Many questions remain about how Netflix will actually implement this — and whether it will actually help increase the company’s bottom line. Netflix has warned its investors of a “cancel reaction” several times in the past when talking about paid sharing, meaning that some people will cancel their subscriptions in response to the rollout in their locations. It has already seen that kind of reaction in Spain, where data from the analytics group Kantar found that the streamer lost 1 million users following the crackdown. But to Netflix execs, the “improved overall revenue” will ultimately outweigh those lost subscriptions. In its last earnings report in April, Netflix said it was “pleased with the results” of its password-sharing crackdown in Canada, New Zealand, Portugal, and Spain while adding that its subscriber base in Canada is “now growing faster than in the US.” While Netflix assures investors that its results in Canada are a “reliable indicator” of what will happen here, Dan Rayburn, a streaming media expert and industry analyst, tells The Verge “that’s not a fair comparison,” as the number of subscribers and households in both countries are just “so different.” Netflix also doesn’t take into account the number of subscribers who will choose to lower their plans instead of cancel them altogether, something Rayburn says also poses a big problem for the company. Without password sharing, Netflix’s more expensive plans lose some of their value, as some users might only subscribe to these plans just because of the perk that lets multiple people watch Netflix at once from different devices — and across different households. While Netflix’s $15.49 per month Standard plan lets you watch Netflix on two devices at a time, the $19.99 per month Premium plan allows up to four simultaneous viewers. The shift toward password sharing could mean that some users will opt to go for the $9.99 per month Basic plan instead of canceling their subscription, which allows users to watch Netflix on just one device at a time. This potential trend could deal a blow to Netflix’s average revenue per user (ARPU), which sat at $16.18 in its last earnings report. “The cancellations will hurt, but the downgrades will hurt as well because Netflix can’t make that up in advertising,” Rayburn explains. Whether or not paid sharing ends up hurting Netflix’s balance sheet, it could have huge implications for the entire streaming industry. Other companies, like Disney, Warner Bros. Discovery, and Paramount, are likely looking to see how consumers respond to Netflix’s password-sharing crackdown. If all goes well, other services might want to follow suit, similar to the way we saw several streamers hop on the price hike bandwagon last year. “All streamers face the same quandary of how to deal with password sharing,” Paul Erickson, the principal at Erickson Strategy and Insights, tells The Verge. “Everybody is going to take a look at this or take their cues from how Netflix handles this, how the American consumer reacts, or how they react and push ahead themselves.” With a streamer as big as Netflix getting into paid sharing, there’s always a chance that it will become an industry norm. Erickson says that he sees paid sharing as “part of the maturation” of the streaming industry, noting that “it had to be sorted out at some point, and it’s taking place now.” Aside from Netflix’s investors, I don’t think anyone is happy about this change — especially since Netflix is the only service that’s making users pay extra. It’s still far too early to tell how many subscribers the streamer will lose over the change, how many will pick a cheaper plan, or how many will actually purchase add-on accounts. But Netflix has to be careful how it implements the change. After all, it doesn’t want to alienate all the paying customers who helped put the service in front of more eyeballs by sharing their passwords. Netflix might ruin password sharing for everyone
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Netflix's crackdown on password sharing appears to be working
Karlston posted a topic in Entertainment Exchange
Ever since Netflix announced that it would be clamping down on users who share passwords with others outside of their household, many took to social media to complain and say that they would be canceling their subscriptions. Recent data from the research firm Antenna looks to show the opposite with reported growth in the US ever since the notifications started appearing for users. The Antenna report goes into detail on how many users have been signing up to Netflix on a monthly basis since 2019. With the exception of the start of COVID lockdowns in 2020, numbers have been steady at approximately 30k users per month. However, since the alerts began, Antenna claims Netflix saw its four single-largest days of US user sign-ups to date. Graph courtesy of Antenna During the period of May 26 and May 27, Antenna claims that approximately 73k users signed up to the streaming platform on average, which is a 102% increase from the 60 days previous. Cancelations have also increased unsurprisingly but when comparing the number of sign-ups to losses, the total gain is still a net positive at 25.6%. The new plan makesNetflix users who have people outside their household pay $7.99 per additional member. Antenna's data shows that even though this was an unpopular move by Netflix, it is looking to be a profitable one. So far, Netflix has not made any official announcements on its subscriber numbers since it began the new password sharing fee. What the data doesn't show is how many of these new sign-ups are extra members compared to those who are individual new memberships. With the Extra Member cost being the same price as its Standard with Adverts plan, and with the Basic plan costing only slightly more, it isn't clear which option users are choosing when they are no longer allowed to use their friend or family's account. Source: Antenna Netflix's crackdown on password sharing appears to be working -
Disney Plus’ restrictions on password sharing are now rolling out to US subscribers
Karlston posted a topic in Entertainment Exchange
In the coming weeks, Disney Plus subscribers will start feeling the effects of the streamer’s push to keep them from sharing passwords. The writing’s been on the wall for months now, but Disney Plus is finally implementing measures to keep US subscribers from sharing their passwords with people who aren’t paying for the service. Today, Disney Plus began sending out emails informing subscribers about new changes to its terms of service that will, among other things, make it harder for people to access the service using log-in credentials that aren’t actually theirs. The updated terms come a few months after Disney Plus implemented similar measures for its Canadian subscribers and just days after Hulu sent out similar notices to users about changes to its own TOS and its plans to stop password sharing in the coming weeks. Like Hulu’s terms of service, the changes to Disney Plus’ agreement are dated January 25th and are already in effect for new customers. Per Disney Plus’ emails, existing subscribers can expect the new restrictions to go into effect on March 14th. “We’re adding limitations on sharing your account outside of your household, and explaining how we may assess your compliance with these limitations,” the email explains. As was the case with the rollout of Hulu’s new TOS, Disney says that the streamer can “analyze the use of your account to determine compliance” with the new rules but doesn’t detail specifically how it will identify anyone trying to skirt them. And while the new terms say that more information about this policy can be found on Disney’s online help center, all there seems to be right now is a pretty cut-and-dried explanation of how the company defines a “household.” Source-
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The Hulu and Disney+ Password Crackdown Is Coming. Here’s What You Need to Know
Karlston posted a topic in Entertainment Exchange
As of March 14, you won’t be able to share your Hulu or Disney+ login information anymore. Hulu and Disney+ subscribers have until March 14 to stop sharing their login information with people outside of their household. Disney-owned streaming services are the next to adopt the password-crackdown strategy that has helped Netflix add millions of subscribers. An email sent from “The Hulu Team” to subscribers this week and viewed by Ars Technica tells customers that Hulu is “adding limitations on sharing your account outside of your household.” Hulu's subscriber agreement, updated on January 25, now states that users may not share their subscription outside of their household, with household being defined as the “collection of devices associated with your primary personal residence that are used by the individuals who reside therein.” The updated terms also note that Hulu might scrutinize user accounts to ensure that the accounts aren't being used on devices located outside of the subscriber's residence: Section 6 of Hulu's subscriber agreement says Hulu can "restrict, suspend, or terminate" access without notice. Hulu didn't respond to a request for comment on how exactly it will "analyze the use" of accounts. But Netflix, which started its password crackdown in March 2022 and brought it to the US in May 2023, says it uses "information such as IP addresses, device IDs, and account activity to determine whether a device signed in to your account is part of your Netflix Household" and doesn't collect GPS data from devices. According to the email sent to Hulu subscribers, the policy will apply immediately to people subscribing to Hulu from now on. The updated language in Hulu's subscriber agreement matches what's written in the Disney+/ESPN+ subscriber agreement, which was also updated on January 25. Disney+'s password crackdown first started in November in Canada. A Disney spokesperson confirmed to Ars Technica that Disney+ subscribers have until March 14 to comply. The rep also said that notifications were sent to Disney+'s US subscribers yesterday; although, it's possible that some subscribers didn't receive an email alert, as is the case with a subscriber in my household. The representative didn't respond to a question asking how Disney+ will "analyze" user accounts to identify account sharing. Push for Profits Disney CEO Bob Iger first hinted at a Disney streaming-password crackdown in August during an earnings call. He highlighted a "significant" amount of password sharing among Disney-owned streaming services and said Disney had "the technical capability to monitor much of this." The executive hopes a password crackdown will help drive subscribers and push profits to Netflix-like status. Disney is aiming to make its overall streaming services business profitable by the end of 2024. In November, it was reported that Disney+ had lost $11 billion since launching in November 2019. The streaming service has sought to grow revenue by increasing prices and encouraging users to join its subscription tier with commercials, which is said to bring streaming services higher average revenue per user than non-ad plans. Hulu, which Disney will soon own completely, has been profitable in the past, and in Disney's most recent financial quarter, it had a higher monthly average revenue per user than Disney+. Yet Hulu has far fewer subscribers than Disney+ (48.5 million versus 150.2 million). Cracking down on Hulu password sharing is an obvious way for Disney to try to squeeze more money from the more financially successful streaming service. Such moves run the risk of driving away users. However, Hulu, like Netflix, may be able to win over longtime users who have gotten accustomed to having easy access to Hulu, even if they weren't paying for it. Disney+, meanwhile, is a newer service, so a change in policy may not feel as jarring to some. Netflix, which allowed account sharing for years, has seen success with its password crackdown, saying in November that the efforts helped it add 8.8 million subscribers. Unlike the Disney-owned streaming services, though, Netflix allows people to add extra members to their non-ad subscription (in the US, Netflix charges $7.99 per person per month). As Disney embarks on an uphill climb to make streaming successful this year, you can expect it to continue following the leader while also trying to compete with it. Around the same time as the password-sharing ban takes full effect, Disney should also unveil a combined Hulu-Disney+ app, a rare attempt at improving a streaming service that doesn't center on pulling additional monthly dollars from customers. Source -
Hulu to crack down on password sharing in March after Disney+
Karlston posted a topic in Entertainment Exchange
Hulu has updated its subscriber agreement to explicitly prohibit sharing account passwords and access outside a user's household, similar to restrictions recently implemented by sister companies Disney+ and ESPN+. The Walt Disney-owned streaming services are looking to limit account sharing and potentially increase revenue. According to documents sent to subscribers, the new terms explicitly state that accounts may not be shared outside the "collection of devices associated with your primary personal residence." The policy changes were included in updated agreements dated January 25 and will take effect March 14, 2024. The language closely mirrors updates that Disney+ made to its own subscriber agreements last year. The tightened rules are meant to ensure that only members of a single household can access the services using a single account. Hulu and Disney+ analyze usage to check for sharing violations and limit access or cancel accounts if the terms are not followed. Disney CEO Bob Iger has signaled the crackdown on password sharing since last August, who said tactics would be implemented in 2024 to monetize the practice better. "I'm not going to give you a specific number, except to say that it's significant," he said during an earnings call. "What we don't know, of course, is as we get to work on this, how much of the password sharing as we eliminate it will convert to growth in subs." Netflix saw great success after implementing its sharing restrictions, adding over 20 million subscribers in the last two quarters, which was attributed partly to the changes. Cancelations have also increased unsurprisingly, but when comparing the number of sign-ups to losses, the total gain is still a net positive. Source -
Following in the footsteps of Netflix and Disney+, streaming service Max plans to start restricting password-sharing later this year. Be warned, all ye who watch House of the Dragon thanks to your parents’ Max account: A password-sharing crackdown is coming. Warner Bros. Discovery, Max’s parent company, plans to launch the restrictions in late 2024, WBD’s head of global streaming and games, JB Parrette, said at Morgan Stanley’s Technology, Media & Telecom Conference on Monday. Details on the crackdown are scant, but the push toward paid sharing is expected to roll out more widely next year. Max, formerly HBO Max, is just the latest streamer to look to password-sharing limitations to keep streaming viable. Netflix started cracking down on users sharing their passwords outside the household last year. Disney recently informed Disney+ and Hulu subscribers of plans to convert suspected account sharers to paid subscribers. Disney emailed customers in February letting them know that their terms of service would be changing and that the sharing of login information with anyone outside their household would be forbidden starting March 14. Netflix, similarly, rolled out its restrictions last year by emailing users suspected of sharing their login details and telling them users outside the household would be shut out. These moves come as providers struggle to hang on to their user bases and streaming becomes an even more crowded field, forcing consumers to make tough choices about which services they can afford. Netflix, following a couple rough years, bounced back and saw a boost in subscribers and revenue late last year following its password crackdown. Disney+ has been adding subscribers but struggling to hit profitability. Still, Disney CEO Bob Iger believes streaming can start making money by the end of 2024, thanks in part to its new ad-supported tiers and a combined Disney+/Hulu “one-app experience” coming this year. Meanwhile, Max has changed shape repeatedly following the Warner Bros. merger with Discovery, which ultimately combined HBO Max and Discovery+ into one streamer. The move yucked the yum of longtime HBO Max fans, but it led WBD to become the first Hollywood heavyweight to turn a full-year profit from streaming. Password-sharing crackdowns also come at a time when piracy is on the rise—something that’s keenly impacted WBD’s offerings. For years, HBO’s Game of Thrones was one of the most pirated shows on TV. More recently, The Last of Us and House of the Dragon have taken the top spots. Source
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Disney+ will begin cracking down on password sharing in June; full rollout in September
Karlston posted a topic in Entertainment Exchange
The Walt Disney Company has been warning people for months that it plans to crack down on password sharing for its Disney+ streaming service, along with Hulu and ESPN+. Today, we have some real time frames for when all of this will actually happen. In a new interview with CNBC, and posted on its YouTube channel, Disney CEO Bob Iger stated: Iger indicated that trying to reduce the amount of password sharing would be one of the ways that Disney will try to turn its streaming services into profitable businesses. He did not reveal the markets that will be affected first by this change. He also didn't provide details on how the company intends to handle password sharers in terms of new fees. Netflix famously began its program to cut down password sharing on its service in May 2023 in the US, by making people who don't live in the same household but use someone else's account pay $7.99 a month. The strategy seems to have worked for the streamer as Netflix continues to add to its subscriber numbers. In the fourth quarter of 2023, it added 13.1 million new paid users, which was well above predictions. Last week, Disney+ officially integrated content from its Hulu streaming business in the US. In today's CNBC interview, Iger indicated the Disney+-Hulu mashup is doing "extremely well". More details will be revealed during the company's next financial report which will be released in the next few weeks. Disney will also launch an expanded ESPN stand-alone streaming service in 2025, with live access to all of the ESPN cable sports channels. Source